The industrial design industry of the 21 st century can be seen as a force for evil. Continually re-inventing the wheel and adhering to fashion trends so as to sell as much as possible to as many people as possible. Another of its faults is the practice of planned and perceived obsolescence, which is the predetermined life cycle of a product . Our Planet is in the worst state it has been in since its creation. Our natural recourses are all but running out and there is a growing lack of space to dump our waste. This is all coupled with an explosion in the World’s population and an increased life expectancy. It was only 100 years ago that the world’s population stood at 1.6 billion opposed to the current 7 billion. It is in this dank climate of consumption that change has to start, and it is up to the design industry to act. It has the power to change the materials that are used in the products and to cut mass production down to a minimum. It is no longer acceptable to live in this bogus bliss of ignorance. As Plato wrote “ Ignorance, the root and stem... (read more)